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Marketing Specialist in West Palm Beach at SNI Technology

Date Posted: 11/18/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/18/2019
  • Job ID:
    359912

Job Description


Position Summary:
We are looking for a Marketing Specialist.

Responsibilities

  • Analyze sales funnels and customer intent
  • Measure ROI of online and offline advertising campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition


Requirements

  • Minimum 5 years work experience as a Marketing Analyst or similar role
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Good knowledge of MS Excel
  • Analytical abilities
  • BSc in Marketing or relevant field
  • Experience with Marketo a PLUS