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Digital Marketing and CRM Manager in Colorado Springs, CO at SNI Technology

Date Posted: 7/3/2019

Job Snapshot

Job Description


Our client is seeking a Digital Marketing and CRM Manager for an exciting contract to hire scenario. The Digital Marketing and CRM Manager will work across departments for all properties and agencies to ensure proper messaging is being executed through digital media outlets and channels.

This analytical, motivated digital marketing expert is responsible for the development, execution, and tracking of the hotel's digital marketing programs, both domestic and internationally. This person plays a crucial role in the monetization and usability of the company's web site, mobile marketing, mobile APP, email, CRM, and multiple systems related applications. This candidate possesses strong technical knowledge of digital marketing, as well as an innovative approach to advertising and communicating with customers through digital channels.

DUTIES:

  • Develop cross-platform digital marketing strategies that drive brand awareness and engagement, and ultimately conversion.


Email Marketing/CRM:

  • Develop content and design, and execute all regular and ad hoc email campaigns for the group and leisure markets including newsletters, packages/promotions, sales team support.
  • Develop and maintain comprehensive e-communications calendar and on-going strategic plan to support the sales, advertising and promotions strategy
  • Partner with the reservations/revenue management team to set and adjust the business rules for triggered email campaigns
  • Own customer segmentation scheme and design the segment criteria for leisure and group market email campaigns
  • Track and analyze all email and CRM - assessing opportunities and making recommendations for future emails/CRM
  • Manage email marketing efforts with partner companies.
  • Develop strategy and tactics for email address acquisition from marketing, social and cross-marketing efforts.
  • Implement strategies and promotions under the direction of the VP, Sales and Marketing and Marketing Manager.


Social Media:

  • Manage/Oversee all social media channels
  • Property strategy including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Blogs
  • Integrate social media, e-communication and website content
  • Implement strategies and promotions under the direction of the VP, Sales and Marketing and Director of Marketing


Website Management:

  • Continue the build out of a new website with Director of Marketing and VP of Sales and Marketing Manage routine
  • Website updates for all departments
  • Maintain and update website for marketing and sales team in conjunction with Marketing Coordinator
  • Monitor website and campaign analytics such as site traffic and revenue through Google analytics and Navis.
  • Manage creation and updates of Navis campaigns and monitor key metrics.
  • Implement strategies and promotions under the direction of the VP, Sales and
  • Marketing and Director of Marketing
  • Develop content, maintain and update App.
  • Work with digital and advertising agencies to execute against online marketing, advertising and PR plans.
  • Manage online media library including all photos and video assets with Director of Communications and Marketing Coordinator
  • Work with VP, Sales and Marketing, Director of Marketing and Director of Communications on development and implementation of other projects related to advertising, marketing and brand management.



QUALIFICATIONS:

  • 3+ year of Digital marketing and CRM experience
  • Bachelor's degree in marketing, business or relevant experience is a plus
  • 3+ years of experience building direct marketing strategies for a consumer-facing brand
  • Strong email platform knowledge and hands-on experience with executing campaigns, setting up test/control groups, and compiling post campaign analytics
  • 3+ years of Vendor/agency of relationship/management experience
  • 3+ years of experience with email, mobile, social, and website operations
  • Strong written and verbal communication skills
  • Strong multi-tasking and project management skills.
  • Strategic thinking and analytical skills.
  • Proven ability in developing strong social media marketing strategies with proven track records of success
  • Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
  • Proficient with Microsoft Office (Word, Publisher, Excel).
  • HTML experience.
  • Strong comfort level with web technologies.
  • Experience with Google Analytics or similar analytics platform
  • Proficient experience with MS Office - Word, Excel, PowerPoint as well as Photoshop and WordPress