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Digital Content Strategist in Manchester, CT at SNI Technology

Date Posted: 3/12/2018

Job Snapshot

Job Description

One of our clients is seeking a talented and motivated web-focused Content Strategist to join their growing team.They need someone that can effectively plan, test, and implement innovative and emerging interactive technologies for our websites across multiple brands as well as our mobile applications and social media platforms. The ideal candidate will have a proven track record with SEO, SEM, and Google Analytics and be driven to make decisions based on analytics. Ability to write in basic web languages preferred, but not necessary.
** This is currently a contract position.
Job Responsibilities -

  • Create, update, and maintain web content in content management system, monitor (quality control) content on live site and trouble shoot or escalate.
  • Provide strategy, milestones, timelines and deliverables on web-related projects.
  • Have a strategic and tactical understanding of the end to end digital marketing process.
  • Monitor, report, and analyze our site traffic, search and navigation, campaign metrics, and features for opportunities to cross-marketing strategies, maximize product sales, and improve the overall customer experience.
  • Lead web production timeline for all aspects of the site including; product and category content, site search, promotions, personalization, mobile optimization, SEO integration and 3rd party content.

Qualifications -

  • A BS/BA in Marketing, Digital Media, or related field OR equivalent industry experience.
  • 3+ years relevant Web content management
  • Excellent professional, communication skills both verbal and written.
  • Proficiency in MS Office Suite and/or Google drive (Word, Excel and Powerpoint) is a must.
  • Knowledge of Search Engine Optimization (SEO) strategies and techniques.
  • Knowledge of online retail (eCommerce) businesses and website migrations or re-platforms.

Other job titles: Digital media strategist, digital media specialist